{"id":390,"date":"2011-02-15T12:25:10","date_gmt":"2011-02-15T19:25:10","guid":{"rendered":"http:\/\/www.jacksonleung.com\/blog\/?p=390"},"modified":"2011-02-18T15:45:42","modified_gmt":"2011-02-18T22:45:42","slug":"ads-on-sites","status":"publish","type":"post","link":"http:\/\/www.jacksonleung.com\/blog\/ads-on-sites\/","title":{"rendered":"Ads on Sites"},"content":{"rendered":"<p><a href=\"http:\/\/www.jacksonleung.com\/blog\/wp-content\/uploads\/2011\/02\/general_en.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-391\" title=\"general_en\" src=\"http:\/\/www.jacksonleung.com\/blog\/wp-content\/uploads\/2011\/02\/general_en-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"http:\/\/www.jacksonleung.com\/blog\/wp-content\/uploads\/2011\/02\/general_en-225x300.jpg 225w, http:\/\/www.jacksonleung.com\/blog\/wp-content\/uploads\/2011\/02\/general_en.jpg 576w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n<p>Congratulations, you&#8217;ve finally created a popular abode for the denizens of the web. I guess the next step is attempting to monetize it! Chances are you&#8217;re thinking about putting ads on it.<\/p>\n<p>One import thing about putting ads is that you&#8217;ve obtained your current positioning by putting content and users first. While it&#8217;s great to use the above heat map from Google Ads, it&#8217;s also very import to note that they&#8217;ve specified to think about how your users use your site, and to also put your users first.<\/p>\n<p>There is a diminishing marginal return on ads. More ads do not mean more money. In fact, it might negatively impact the revenue on other ads, so it&#8217;s very important to take the placement, saturation, user-base, and usage of your site into account before placing ads willy-nilly. The heat map is used more as a &#8220;guideline&#8221; more so than the end-all-say-all of ad placements.<\/p>\n<p>Your site is valuable to advertisers because users go to it; the users find it valuable for it being what it is. If you change what your site ultimately is, your user-base might react negatively to it, and your site can no longer be as effectively monetized.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations, you&#8217;ve finally created a popular abode for the denizens of the web. I guess the next step is attempting to monetize it! Chances are you&#8217;re thinking about putting ads on it. One import thing about putting ads is that you&#8217;ve obtained your current positioning by putting content and users first. While it&#8217;s great to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/www.jacksonleung.com\/blog\/ads-on-sites\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ads on Sites&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","hentry","category-economics","category-programming","entry"],"_links":{"self":[{"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":5,"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":404,"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/posts\/390\/revisions\/404"}],"wp:attachment":[{"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jacksonleung.com\/blog\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}