The web is becoming more and more populated web applications. We have social networking tools, we have web-based email clients, even web-based Microsoft office, and last but not least, we have a super powerful repository of knowledge (Google).<\/p>\n
What do all these web apps have in common? They’re all free.<\/p>\n
The great thing about a free web app is that it has the ability to create returning traffic. Just like how returning customers are very valuable to a store, returning traffic is the web equivalent. This fact alone wouldn’t make any economical sense, but after you figure out the marketing implication of a massive amount of returning traffic, that’s a huge amount of possible ad exposure, and that’s where free web apps make their money, off advertisement.<\/p>\n
This is why free apps like free public television will continue to make sense. Certainly we’ll have to endure some ads every here and there, but they’re a small price to pay for what we’re getting.<\/p>\n","protected":false},"excerpt":{"rendered":"
The web is becoming more and more populated web applications. We have social networking tools, we have web-based email clients, even web-based Microsoft office, and last but not least, we have a super powerful repository of knowledge (Google). What do all these web apps have in common? They’re all free. The great thing about a … <\/p>\n