The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories–Ethos, Pathos, Logos. Today, we’ll talk about ethos. When you’re trying to persuade a customer that your product is worth more than another person’s product, you will invoke one of the three. Substantial investment will be made mostly on the logos and ethos front. […]
Monthly Archives: February 2014
Virtual Test Case Definitions vs Real World Expectation Declarations
In my space, there are a lot of parallels between the virtual space and the physical space. When I see a cup, I see a cup class. Then I think how it’s a unique cup, so it’s an extension of the cup class, perhaps, if we were to think about how cups are manufactured, then […]
Why Segregate Production and Staging
I purposely didn’t specify server and environments. It’s EXTREMELY important that the staging environment isn’t sharing the same box as the production box. A good staging box perfectly mirrors the production box, you’d imagine, that it’d be two birds with one stone, if you simply create a staging environment on the production machine. This is […]
Know Your Strengths and Weaknesses
Nobody in this world can do EVERYTHING, but there are specialist in everything among us. Just like free-trade theory, if specialist engage in work trade, both parties benefit. This is why it’s important to understand the things you are reasonably capable of doing, and things you aren’t. Then you can harness other people’s specialties. This […]