Archive for the ‘Economics’ Category

MVP Minimum Viable Product

Tuesday, June 19th, 2012

Most Valuable Player? That’s what I originally thought, but in the start-up space, it means “Minimum Viable Product”. The LEAST you can do, to get your product to market.

The concept behind MVP is to test and collect data as soon as possible, saving time and resources. To construct a MVP, what you need to do is dream up your product, and the trim the hell out of it. You have an apple? Give me the core. You have an apple core? Give me the seeds!

The reason why you want a MVP, most likely, is for data collection and idea demonstration purposes. Often times, people have an easier time understanding your product if they can see it, or interact with it. Out of the two, interaction is often the best. We can try to explain things in all sorts of ways, using all different types of lingo, but the minute one interacts with the product, they’ll know in their own words what it does.

After your MVP is released and has fulfilled it’s role, and if the fates have decided in your favor, then you go ahead and tack back on all the things you’ve trimmed one layer at a time, until your dream comes to fruition.

That’s what MVP is all about apple seeds and fruition.

Re-purposing of the Internet

Thursday, August 4th, 2011

Once upon a time, there were web pages where people went to find out things about a company. Thanks to web portals that aggregate this information, such as yelp. These web pages’ purpose is no longer the same.

You used to go to a restaurants webpage to get information on when the restaurant open, directions on how to get there, form an option of the restaurant and menu, but that was then. Now and days, we just use Yelp.com to check out the hours, review, and address. Then we use another aggregation site such as Google maps for directions.

The remaining question is “What do we now use a restaurant’s homepage for?”. For now, until we get an aggregate website for restaurant nutritional information, it’ll probably serve that purpose. In addition to presenting a single location to land on for discounts, company information, history, and etc. Until those subjects get aggregated too. Once everything is aggregated, the web site will more or less become a portal that directs the user to the information they’re seeking to an off-site location.

Ads on Sites

Tuesday, February 15th, 2011

Congratulations, you’ve finally created a popular abode for the denizens of the web. I guess the next step is attempting to monetize it! Chances are you’re thinking about putting ads on it.

One import thing about putting ads is that you’ve obtained your current positioning by putting content and users first. While it’s great to use the above heat map from Google Ads, it’s also very import to note that they’ve specified to think about how your users use your site, and to also put your users first.

There is a diminishing marginal return on ads. More ads do not mean more money. In fact, it might negatively impact the revenue on other ads, so it’s very important to take the placement, saturation, user-base, and usage of your site into account before placing ads willy-nilly. The heat map is used more as a “guideline” more so than the end-all-say-all of ad placements.

Your site is valuable to advertisers because users go to it; the users find it valuable for it being what it is. If you change what your site ultimately is, your user-base might react negatively to it, and your site can no longer be as effectively monetized.

Finite Customer Pool

Tuesday, January 25th, 2011

Decreasing pool of customers

For whatever reason, I’ve been thinking about businesses-to-customer and business-to-business relationship. I came to the realization ultimately, even if two industries are not competing in the same market, they are still competing against each other. They simply might not have realized it yet. Am I saying that if you work in the restaurant business, you’re also competing with the guy who runs the jewelry business? Yes. Is Disneyland competing against book publishers? Yes.

The truth that is easily forgotten is the fact that every business is taps into the same grand pool of consumer residual income and time. This resource is finite. No matter what the activity, they must decide how many hours to allocate to it. No matter what they’re spending their money on, they must still make cost-benefit decisions from that pool of limited resources.

The web has changed a lot of things. It has allowed storefronts to not compete against the shops in their immediate proximity, but draw crowds from places great distances away. This means that not only are they competing with their immediate neighbors, they’re potentially competing with a company half the world away.

The web enables companies to compete globally, this means more customers, and this also means more competition. They can be making 10 folds what they were making yesterday, and then for weeks have no customers. For example, in “The Search” by the CEO of Wired Magazine, he cites a case of how a shoe company was making money hand over fist because they were the first link on Google for shoes. Then their link lost its place and instantly, the company lost that revenue flow. The modern age provides a lot of potential for income, but also comes with a higher potential for volatility.

Companies need to keep track of their industry, what type of product they’re selling whether it is luxury, or normal goods, whether they make their money locally, or non-locally, and whether or not their consumers still have the time and money to spend on their products. They’ll also need to make sure they maintain even better customer relationships because there are simply more options out there. With all this competition amongst producers, it’s a great time to be a consumer, unless that producer is paying your bills……

Employee Optimization

Friday, November 14th, 2008

From a company’s prospective, employees are fixed cost resources. While they’re working, they’ll contribute to the product that they’re working on, but what about when they’re not working? A simple way to test is to come up with estimates for a product, use a weighted system such as a system which factors in experience, accuracy in estimation, and etc., to come up with the estimates. Then you apply changes to that worker and see what the effects are. If you see an increase in productivity keep it, if you see a decrease in productivity remove it. Now in order for the experiment to properly execute, you need to control for all the other factors that might affect the worker. As in, you need to prevent anything other than the said changes to affect the worker, this way, if there is a change, you know exactly what caused it. If you introduce too many variables at once, you have no way to figuring out what contributed to what. The combination of factors that might’ve worked for one worker might not work the same way for the next, which is why in order to best figure out what works and what doesn’t, you need to limit the things you’re introducing.

I think open communication is key to employee optimization, you need to figure out what works best for the employee. If at any time the employee feels that there are reasons for him to not openly communicate, then all forms of communication will start failing, and you’ll no longer have the insight to optimize the employee as you did before.

700 Billion Dollar Bailout and Bernanke

Wednesday, September 24th, 2008

I have great respect for the Federal Chairman, Professor Bernanke. I understand the fact that he’s proposing the 700 billion dollar bailout to protect a tool of regulating the economy.

The only reason why I think an economist might even think about bailing out a bank should be for personal profit, or because he honestly believes it’s the best course of action. Hopefully, it’s the not former. Banks are an important part of the tools for economy regulation, you increase the interest rate, it’ll take the money out of the economy because it’s better to save than to spend. You lower the interest rates and it’ll inject money into the economy because spending/investing money makes more sense than saving it. It’s proven to be more effective than fiscal policy, although fiscal policy if applied correctly is still effective.

One of the things that probably contributed to this crisis is the accounting standards and possibly the Sarbanes Oxley Act. Due to the new rules in the account standards and what is considered to be GAAP (Generally Accepted Accounting Principles) securities, depending on the type, is priced at fair market value. Now given the fact that the fair market value of houses are dropping like crazy, these highly valued securities are worth less and less every day. This drop in value is creating a loss on their books, and in accordance with accounting principles, they must record it. This drop in financials is definitely noticeable and causes a panic with the shareholders and prompts and rapid sale of said company’s stocks.

What Chairman Bernanke is proposing is to save the banks by having a huge buyer buy all the undervalued securities, that way, the panic is removed, and the price of the house will go back to it’s original pre-burst value; assets purchased pre-burst won’t be selling for a loss.

It makes sense, but still doesn’t justify a 700 billion dollar blank check that can’t be review or subjected to oversight, that, I simply can’t agree with. What I also can’t agree with is the fact that if housing doesn’t tank when will people like me be able to buy a house? Although I definitely do believe Bernanke is in a tough spot, the economy isn’t as simple as, “1+1 = 2″, it’s more like “n + x + y + z = a”. I think there will be issues in letting the banks fail and issues with not letting the banks fail. If the banks fail, there will be fewer banks on the market, which might lead to an oligopoly. If the banks don’t fail then it can possibly encourage reckless investment, keep housing prices inflated, and etc. Either way, it’s going to be a tough call, but apparently Bernanke believes that former is the worst of the two. Given the fact that he pretty much writes the book on this sort of thing he might be right, and given his position, I hope he is, but only time will tell.

AIG and Banks, Bad Precedent?

Thursday, September 18th, 2008

Economically speaking, I understand why Bernanke might make a move to save banks, due to the fact that banks are critically tied into the economic tool of monetary policy. Not to mention the fact that a lot of companies, business, and the liquidity of the economy can be impacted by a big bank’s disappearance. That said, our government’s move to save a non-bank entity (AIG) on the other-hand, I don’t quite understand. Overall in the scheme of things, although great for saving our economy now, I hope it doesn’t set the precedent that if you get big enough, and you fail, the government will bail you out. If that mentality ever gets established it’ll encourage a lot of corporations to not properly manager their organization and take risks that they shouldn’t be in the first place.